On-off co
O
n
-
o
f
f
c
o
Customer
Centre Tecnològic de Telecomunicacions de Catalunya
Work
Creation of the story and the corporate website and Social Media strategy.
Scope
Url
The CCTC has renewed its communication strategy toposition itself on a national and international scale.
T
h
e
C
C
T
C
h
a
s
r
e
n
e
w
e
d
i
t
s
c
o
m
m
u
n
i
c
a
t
i
o
n
s
t
r
a
t
e
g
y
t
o
p
o
s
i
t
i
o
n
i
t
s
e
l
f
o
n
a
n
a
t
i
o
n
a
l
a
n
d
i
n
t
e
r
n
a
t
i
o
n
a
l
s
c
a
l
e
.

With a new visual identity and an on-off communicationstrategy, it seeks to connect with a wider audience andcapture talent.
W
i
t
h
a
n
e
w
v
i
s
u
a
l
i
d
e
n
t
i
t
y
a
n
d
a
n
o
n
-
o
f
f
c
o
m
m
u
n
i
c
a
t
i
o
n
s
t
r
a
t
e
g
y
,
i
t
s
e
e
k
s
t
o
c
o
n
n
e
c
t
w
i
t
h
a
w
i
d
e
r
a
u
d
i
e
n
c
e
a
n
d
c
a
p
t
u
r
e
t
a
l
e
n
t
.

We developed the new brand, the corporate website,audiovisual materials and the network strategy,creating comprehensive communication.
W
e
d
e
v
e
l
o
p
e
d
t
h
e
n
e
w
b
r
a
n
d
,
t
h
e
c
o
r
p
o
r
a
t
e
w
e
b
s
i
t
e
,
a
u
d
i
o
v
i
s
u
a
l
m
a
t
e
r
i
a
l
s
a
n
d
t
h
e
n
e
t
w
o
r
k
s
t
r
a
t
e
g
y
,
c
r
e
a
t
i
n
g
c
o
m
p
r
e
h
e
n
s
i
v
e
c
o
m
m
u
n
i
c
a
t
i
o
n
.