Leonardome is an educational resource, developed by MMACA, which allows students to work on multiple subjects and to develop their abilities. It is sold to the public in a box of 250 ecologically sustainable wooden pieces and an educational guide.
Through these specially designed pieces, students can build structures of around 4 metres in diameter without using joints. In this collaborative and experimental way, they learn concepts of geometry, history, art, technology and architecture.
Iuris.doc has taken on the definition of the brand identity and the communication for this project. We have commissioned branding and communication strategy both online and offline. We have created the website – where you can buy the resource – and manage the various social media channels.