Communicati
C
o
m
m
u
n
i
c
a
t
i
Customer
Institut de Cultura de Barcelona
Work
Online communication strategy and content production.
Scope
A living space for dissemination and reflection on thehistory, heritage and memory of Barcelona andCatalonia.
A
l
i
v
i
n
g
s
p
a
c
e
f
o
r
d
i
s
s
e
m
i
n
a
t
i
o
n
a
n
d
r
e
f
l
e
c
t
i
o
n
o
n
t
h
e
h
i
s
t
o
r
y
,
h
e
r
i
t
a
g
e
a
n
d
m
e
m
o
r
y
o
f
B
a
r
c
e
l
o
n
a
a
n
d
C
a
t
a
l
o
n
i
a
.


We have created a transversal narrative in the entiredigital ecosystem (web, social networks, e-mailmarketing, digital signage) spreading the activity andcurrent affairs of the space.
W
e
h
a
v
e
c
r
e
a
t
e
d
a
t
r
a
n
s
v
e
r
s
a
l
n
a
r
r
a
t
i
v
e
i
n
t
h
e
e
n
t
i
r
e
d
i
g
i
t
a
l
e
c
o
s
y
s
t
e
m
(
w
e
b
,
s
o
c
i
a
l
n
e
t
w
o
r
k
s
,
e
-
m
a
i
l
m
a
r
k
e
t
i
n
g
,
d
i
g
i
t
a
l
s
i
g
n
a
g
e
)
s
p
r
e
a
d
i
n
g
t
h
e
a
c
t
i
v
i
t
y
a
n
d
c
u
r
r
e
n
t
a
f
f
a
i
r
s
o
f
t
h
e
s
p
a
c
e
.